General Data Protection Regulation GDPR

72% of Brits haven’t heard about GDPR

GDPR Summit, 7th Mar 2018

In the lead up to the GDPR regulation, YouGov researched consumers’ attitudes towards the new rules and data privacy more generally.

Although the regulations were announced two years ago, YouGov’s Omnibus research shows that almost three quarters (72%) of British adults haven’t heard of GDPR. However, two in five (40%) have seen something in the media about “changes around rights individuals have with respect to their personal data”.

For context about how this level of awareness compares to other notable announcements, almost eight in ten (79%) have seen something about the “sugar tax”, while 57% have heard about changes to the state pension age.      read rest of article.....

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