General Data Protection Regulation GDPR

GDPR affects B2B marketers too

Lori Wizdo, Forrester, 23rd Mar 2018

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. Forrester found that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business marketers; others believe the data they collect and process isn’t in scope.

B2B marketers are underestimating and unprepared for the GDPR. In fact, the common practices of digital marketing make B2B marketers data controllers and data processors under the GDPR. But even with the potential risk of business-crippling fines, many B2B marketers are unprepared. According to Forrester data, only 15% B2B marketers stated they were fully compliant with the requirements of the GDPR. The majority are only partially ready, and 18% are still considering what to do.      read rest of article.....

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